Branding

Branding is your logo and colours. It's used on your customer-facing pages — QR ordering, online bookings and click-and-collect — your logo prints on receipts, and it goes on the loyalty card your members add to Apple or Google Wallet. Find it under Account & settings → Branding.

If you opened Branding while setting bookings up — from Your booking page on the Get started with bookings checklist — a bar sits across the top with a Back to your booking page button. Branding is part of getting your page ready rather than a step of its own, so it takes you back to the page you came from rather than out to the checklist. Open Branding any other way and the bar is not there.

If you're building a booking flow, you can also set your colours, logo and cover image without leaving the builder — open Branding in the panel on the right and the canvas repaints as you pick. That panel edits your default set and saves with the builder's own Save button. Everything else on this page — naming a set, your booking page's About text, receipt printing, and having more than one set — lives here.

Your branding is held as a reusable set you can build once and use everywhere. Most single-location businesses use one default branding set and never need another. Every account starts with one default set and your customer-facing pages use it. If you run a single location the Branding screen says nothing about locations at all — no "Locations using" column, no per-location wording.

Add more sets only when you have multiple sites that need different logos or colours. Once you do, each location uses the default set unless you pick a different one on that location, assigned from the location's page.

Edit your branding

1. 1

   Open Branding

   From the sidebar, go to Account & settings → Branding.

2. 2

   Open a branding set

   Click your default set to open its editor. (To create another set, click Add branding.)

3. 3

   Set your name, colours, logo and cover

   The fields are explained below. A live preview updates as you go.

4. 4

   Save

   Click Save at the top of the page. It stays disabled until you've changed something.

The fields

• Name — only you see this. It labels the set in your branding list, so name it something like "Default" or the location it's for.

• Colours — three colours:

  • Primary — your text and the main cart/place-order button.
  • Secondary — your page background. Pick a dark colour for a dark theme and your menu cards and text adapt automatically.
  • Accent — the add-to-order button. Click a colour swatch to open a colour picker and choose your shade — there's no separate contrast step to worry about: text on the primary and accent buttons is adjusted automatically to stay readable against the colour you pick. Use the live preview to check the three colours work together.

  Your booking page works differently. It uses one clean, consistent layout, and only your primary colour is applied — to the time buttons, the confirm button, and whatever the guest has selected. Secondary and accent aren't used there, so your booking page always stays readable on a phone whatever you pick.

• Logo — shows above the menu or booking form on your customer pages, and prints on receipts. Leave it blank to show your trading name as text instead. A square image looks best (e.g. 500×500 pixels). See Upload a logo or cover image.

• Cover image — optional. A wide landscape photo used as the banner on your booking page. Around 1200×400 pixels looks best. Same uploader as the logo.

• About — optional. A short description of your restaurant shown under the header on your booking page (a few sentences — say what makes you special). Guests see a "View more" link if it's long. Plain text only; leave it blank to show nothing.

• Email signature — optional. Award marks and badges shown at the bottom of every booking email, under "See you soon". Up to six images, each with a short description. See below.

Your email signature

If you already put award marks at the foot of the emails you send by hand — an AA rosette, a Cask Marque, a food hygiene rating — you can put the same row at the bottom of every booking email. Open Email signature, click Add an image, and upload them one at a time. They appear under "See you soon" on the confirmation, on a cancellation, and when a booking changes.

You can add up to six. They're shown in the order you add them. Remove one with Remove, and remember to Save. How big they're drawn, and where, is set under Booking emails, below.

Your signature belongs to the branding set, so a second location with its own branding can have its own — or none.

Booking emails: what they carry, how big, and where

Under Booking emails you choose what the foot of every booking email carries, and how your signature and logo are drawn, with the confirmation redrawn beside the controls as you change them. Nothing here changes a guest's email until you Save.

Three switches come first:

• Show logo — your logo at the top of the email. On unless you turn it off.
• Venue address and phone — one quiet line under your signature, taken from your site's details under Locations: the address on one line, then the phone number. Blank fields are skipped.
• Social links — Instagram, Facebook and X, as links under the signature, from the handles or page links on your site's details. Type a handle (with or without the @) or paste the page's own address; anything else is left out rather than linked somewhere wrong.

Then the sizes and positions:

• Signature size — Small, Medium, Large or Full width. Small is the size your emails have always used, about 36 pixels tall. Full width fills the email so the wording on the image can be read, which is what to pick if your signature is a picture of words, like a rating or an award with text.
• Where it sits — Inside the card keeps the signature under "See you soon", in the same white card as the message. Below the card gives it a card of its own underneath, so a wide signature doesn't crowd the sign-off.
• Logo size — Small, Medium or Large. Medium is what your emails have always used.
• Line up — your logo on the Left of the card, or in the Centre.

If you wrote one of your booking messages as your own HTML, these settings only apply where that message has a place for them. The message editor tells you if it hasn't — see Booking messages.

The live previews

As you change colours, logo and cover, three previews update on the editor:

• Ordering pages — the page background, a menu card and the buttons, as a customer sees them on QR ordering and click-and-collect.
• Booking page — your booking page, which uses a different layout (see the note on colours above), so you can see both before you save.
• Wallet cards — the Apple and Google loyalty cards. The colours here are the ones a member gets, including the band on the Apple card, which is made from your primary colour with the points on it in white (a very light colour gets a darker band so the points stay readable). The arrangement of the text and the band's texture are a guide, because Apple and Google draw the card themselves.

When you change your card's look — a colour, your logo, or which branding is your default — members who already have the card in Apple Wallet get the new look by themselves, usually within a minute. Nobody has to add the card again. The same happens when you change your trading name, which is printed on the card.

To send every member the current look straight away without changing anything — after an update from us, say — press Refresh members' cards under the wallet card preview. It shows on your default branding when wallet cards are switched on, and tells you how many phones it reached.

What's next

• Upload a logo or cover image.
• Make your logo print on receipts.
• Put your logo on wallet cards.
• Branding upload troubleshooting.
• Set per-location branding from a location's detail page.