Insights — deep sales analytics
Four analytics views over any date range — items sold, frequently bought together, time of day, and bestseller by day and time.
Insights is the deeper analytics view — four independent breakdowns over any date range you choose. Where the Sales report gives you headline totals and a comparison, Insights answers "what sells, what sells together, and when". A Range summary at the top shows the range's sales and items sold against your chosen comparison window (vs previous / vs last year, switched next to the presets). Open it from the Reports hub.
Choosing the range
Quick presets sit at the top: Last 7 days, Last 30 days (the default), Last 90 days, Last 12 months, and Custom. Or set the From and To dates directly. The same range drives all four views below, and lives in the page's web address, so a link reproduces the exact same view — see Filtering reports.
Time of day
A bar per hour showing sales for that hour across the whole range (an "average day" shape), with the average spend per sale printed above each bar. Use it to see your busy hours and how spend per head shifts through the day.
Frequently bought together
The item pairs that show up in the same order most often — your bundle candidates. Each pair shows how many times they sold together and an attach % (of orders with the first item, how many also had the second). See Reports terminology for the exact definitions.
Bestseller by day & time
A grid of the single top item for each weekday (Monday to Sunday) split into three dayparts — Morning (00:00–11:59), Afternoon (12:00–16:59) and Evening (17:00–23:59), in UK time. Each cell names the item and how many sold. Great for spotting, say, that Friday evenings are all cocktails.
Items sold
Every item sold in the range, in a sortable table: Item, Qty sold, Orders and Sales. Click a column header to sort, use the search box to find an item, and export to CSV for your own analysis. Every sales figure on this page is after discounts: each item carries its share of any discount on its bill.
Sharing and exporting
A Share button next to the "Reports" back link copies a link to this exact range and filters. Frequently bought together and Bestseller by day & time each have their own Export CSV button too, alongside Items sold's existing export.
Filters apply to all four views
The Terminals, Location and Floor plan filters narrow every view at once. As elsewhere, a floor plan filter shows table-service sales only and reads low; Location reconciles. See Filtering reports.
How Insights differs from the Sales report
- Sales = headline totals for a period, plus a comparison against the previous period. Good for "how did we do".
- Insights = analytics over a range — every item, affinities, hourly shape, daypart bestsellers. Good for "what and when sells".
There's no staff dimension in Insights either — see the Reports FAQ.