PAC campaign goals
Attach a goal to a campaign so you can see whether it worked, and read the result.
A campaign can carry an optional goal so you can see whether it worked. You attach a goal when you create or edit the campaign.
The four options
- No goal — the default; the campaign just shows the screen, nothing tracked.
- Bookings for an event — counts bookings, for a campaign promoting an event.
- Item sales — tracks sales of the specific item(s) you choose, for a campaign pushing a product.
- QR code scans — counts QR tabs opened, for a campaign with a "scan to order" message.
Read the result
Go back to the campaign list and expand the campaign. Its on-demand performance readout is pulled there, showing the figure for its goal. A campaign with no goal shows a prompt to add one rather than a readout.
There's no separate reporting page for this; the number lives on the campaign itself.